University Identity and Communication Elements Required for Official Cal Poly Web Pages
These are the required minimum university identity and communication elements that must be applied to an official Cal Poly Web page. These requirements do not, for the most part, address design or technical elements of page development.
A major component of building off-campus awareness of Cal Poly is its Web site. The information and the links that you provide on your program's pages reflect not only on you but also on Cal Poly. With that in mind, the following minimum requirements must be used when creating your official Cal Poly Web page.
University Policies
When creating official Cal Poly Web pages, observe all university policies. In particular, please review the Information Technology Resources Responsible Use Policy before creating an official Cal Poly Web site. Specifically, you should understand the definition of an official Cal Poly Web page http://www.its.calpoly.edu/Policies/RUP-INT/#e12 and usage constraints of the Cal Poly Logo in addition to those stated below, which are specific to Official Web pages.
Header Contents
- The Cal Poly logo must be placed at the top left of the actual Web page to readily identify it as official Cal Poly content. The Cal Poly Logo should be a minimum of 100 pixels long. Logo must not be smaller than 100 pixels in width. Nothing is to be placed above or to the left of the Cal Poly logo. There must be a clear visual separation between the Cal Poly logo and other icons or text. The logo cannot be combined with any other icon or text.
- The Cal Poly logo must link back to the Cal Poly home page.
- For Accessibility purposes, the alt attribute and the title attribute must be added to the image tag that presents the logo as follows: alt="Cal Poly" title="Go to Cal Poly Home".
- The top of the Web page must contain the name of department, program, unit, or service (e.g., Information Technology Services) and content title, if applicable (e.g., Policies and Procedures).
[Sample Headers will be provided soon to assist in clarifying these requirements]
Footer Contents
Web page footer contents must contain:
- Departmental Web site links (these are necessary if the main navigation is constructed using images).
- Place on a separate line, links to "Cal Poly Home" (http://www.calpoly.edu/) and "Cal Poly Find It" (http://www.calpoly.edu/cpfindit.html).
- Name of department or campus organization.
- Mailing address, telephone number and e-mail address. Include Webmaster link if different from e-mail address.
- A "last updated" indicator.
Sample Footer Layout #1
(A table is used only to demonstrate the layout of conent. Please don't use tables for web page layout.)
Department link | Department link | Department link | Department link |
|
Name of Office or Organization |
Last Updated: 10/31/2008 |
Sample Footer Content (optional) #2
(A table is used only to demonstrate the layout of conent. Please don't use tables for web page layout.)
Department link | Department link | Department link | Department link |
|
Name of Office or Organization |
|
Internal Contents of Page
For maximum service and visibility among search engines and in bookmarks, all pages including frames must contain:
- HTML <title> tag for page window titles.
- The words "Cal Poly" should be used in all HTML title coding. We recommend that the order of the text in the title tag look like the following: "page title - department name - Cal Poly".
Templates
Cal Poly Web templates are available in the University Identity section of the Web Authoring Resource Center. Use of the Cal Poly Web template is not required; however, each site must, at a minimum, utilize the required header and footer elements and internal contents as outlined above.
Approvals and Modifications
3/7/03 - Approved by Web Ad Hoc Committee, DRAFT status removed
3/12/03 - Presented to IRMPPC, 3/17/03 - Presented to AACC, 4/18/03 - Presented to IACC
4/21/03 - Added URLs for required links (sr)
5/28/03 - Added URL for WARC (sr)
7/2/03 - Modified Internal Contents to make "page title" description consistent (sr)
5/23/07 - Added alt and title text description for Cal Poly logo in header (sr)
6/29/07 - Clarified use of department web site links in the footer (sr,kk)
10/31/08 - Removed language indicating use of tables for layout in footer examples. Clarified language on use of the Cal Poly Web template. (sr)